INBOUND MARKETING: Companies are turning towards more sophisticated strategies that allow them to capture leads, convert and delight their clients where they are and when they want to be reached. Tactics such as blog articles, social media (paid), SEO, ebook offers, white papers and online events/webinars reach potential customers in a way that draws them to the content because they are online seeking answers... not a sales pitch. Think about it. Google searches generally begin with a question. 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012). Providing answers is our responsibility.