Desired Skills & Experience:

A successful content specialist requires excellent communication and analytic skills, marketing savvy, and the ability to enjoy working independently with regular performance reporting.

Responsibilities:

Develop SEM strategies in with oversight
Execute SEM strategies from conception to execution through completion
Identify areas of opportunity and inefficiency that can lead to a greater increase in KPIs (Key Performance Indicators) while maintaining budget efficiencies
Perform daily operations of accounts and campaigns including but not limited to:
- Keyword optimizations and refinement
- Creating unique and compelling ad copy
- Familiar with creating and executing bid strategies to achieve the highest ROI
- Creating and adjusting ad extensions
- Conduct analysis to measure performance and drive strategy and discussion
- Stay up-to-date on changes to the Paid Search space
Work with team to execute ad hoc requests as needed
Providing reliable reporting consumable both internally and by clients

Qualifications:

1-3 years of experience with Google Adwords
Understanding of paid search
Proficiency with Microsoft Excel, PowerPoint & Word
Quality writing and verbal communication skill is a necessity
Passionate about SEM and digital space
Google Adwords certified required
Google Analytics certified required

Not required, but pluses include:

Bing Ads certification a plus
Install, work in, and leverage the following tools:
- Google Tage Manager
- Google Data Studio
- Google /. Bing Webmaster Tools
- Google My Business
- Social Media Ad Managers
- Other analytics tools such as DoubleClick, SEM Rush, Ahrefs, Heat Mapping Software, Etc.
Knowledge and experience with programmatic
Knowledge of SEO is a plus

Compensation:

Effective hours will be negotiated prior to work beginning at a rate commensurate to the contractor’s level of experience and the engagement requirements. Negotiable

About the Company:

Gannon Solutions is a Cleveland-based company meant to collaborate with our partners to deliver a new, profitable digital voice.

Gannon Solutions is more than a digital agency and more than a consultancy. We believe it takes a partnership to succeed in today’s digital space. We are here to develop those relationships to achieve success for all involved. We see success reflected through the success of our partners.

Marketing is no April Fools Joke!

Repost of my LinkedIn blog post