What to do, what to do? The answer for Gannon Solutions is web content management systems (CMS). Now a CMS all by itself isn’t going to solve the many facets involved with integrated messaging. No sir. But with the proper strategy, it can be the most relevant foundational piece to begin that journey. You see websites aren’t (or shouldn’t be) built as they once were. The idea of IT receiving “requirements” based on a product manager’s explanation of a designers rendering from a senior manager’s vision seems barbaric and inefficient. Not too mention we’ve seen this game of “documentation telephone” often leaves a developer writing native code that offers only a percentage of value expected by the business. And the communication divide often felt by marketing and sales departments as an example generally leaves little room for a development team to know the intricacies of how to execute on say, the appropriate ad serving software, video streaming or sophisticated customer personalization tool.