A recent industry report* highlights what small business' are spending their resources on to boost their SEO efforts. Over one-third (36%) of small businesses say they have an SEO strategy. In addition, 38% more say they will invest in SEO in the future, the survey reports. Listed are some of the well-chosen tactics surfaced:
Social media marketing: 63%
Optimizing website for voice search: 21%
Creating high-quality content: 48%
Keyword research: 51%
A mobile-friendly website: 54%
Focusing on these practices is sound and will improve search engine results rankings to increase visibility. Each assumes to provide data-informed research focused on reaching targeted people seeking similar products and/or services that are offered on your site. These efforts are great and resources might be well spent; but are they the correct strategy?