Case Studies

Chicago, Illinois

Client Background:

Rewards Network (RN) is a corporate enterprise working with major partners such as American Airlines, United, Southwest, and Hilton Honors to provide consumers with loyalty miles or points when they dine at one of RN's 10,000 restaurant partners.

Challenge:

For organizations, it is a challenge to acquire new customers and retain current ones. In my experience, it can be the inability to keep up with the ever-changing digital marketplace that's the culprit. RN was no exception. Their legacy services, products, and systems were positioned to promote their business as it was, not as market identified.

I was charged with defining a holistic digital strategy to make RN a more relevant business in their vertical with a strong digital voice.

Solution:

Gannon Solutions worked with RN collaboratively to analyzed analytics. A strategy was developed and reviewed by company stakeholders for alignment.

While leading RN company resources, we developed a new value proposition for b-2-b and b-2-c audiences. We rejuvenated the main marketing site to be responsive and become a portal to all 14 consumer program sites relevant content and calls-to-action. We prioritized a strong mobile experience to support the over 65% of visits searching on that channel. Finally, all efforts were supported by a go-to-market strategy with cross-channel efforts including email, online, mobile, SEO, social, and promotional campaigns.

Results:

Rewards Network is a private company. Gannon Solutions can not give finer details to the results RN has enjoyed since our engagement. However, we can tell you that they have continued to follow the strategy and tactical roadmap developed. This is a positive declaration to the success of our collaborative efforts.

Chicago, Illinois

Client Background:

Dr. DiDomenico is an independent SMB chiropractor in the highly competitive Chicagoland market. There are thousands of qualified chiropractors city-wide. Dr. DiDomenico has had his practice for several years and wanted to take it to the next level.

Challenge:

After a competitive analysis, I found that the way chiropractic services are presented became the main area challenging his business. It became imperative to provide clear and pragmatic offerings in a distinctive way that also satisfied the unique intent of patients seeking chiropractic services.

The research and collaboration with Dr. DiDomenico challenged Gannon Solutions to define a success-driven strategy and roadmap that could be executed within a tight budget.

Solution:

Gannon Solutions developed an acquisition strategy designed to set Dr. DiDomenico's practice apart from the competition while presenting his services in consumable (and affordable) packages. We followed the agile methodology to keep within agreed timelines while iterating from the original scope of work. All within the overall budget.

In the end, we redefined their entire brand experience. Gannon Solutions saw the opportunity to design a strategy that would provide a unique adaptation of chiropractic injuries and services to stand-out from the competition.

Results:

With a fresh brand supported by our newly developed online and mobile-friendly site, was successfully integrated into the business and continues to provide a strong increase in newly acquired customers for Dr. DiDomenico.

Dr. DiDomenico continues to leverage that brand and our roadmap to grow his overall business into a more profitable enterprise.