Rewards Network (RN) is a corporate enterprise working with major partners such as American Airlines, United, Southwest, and Hilton Honors to provide consumers with loyalty miles or points when they dine at one of RN's 10,000 restaurant partners.
For organizations, it is a challenge to acquire new customers and retain current ones. In my experience, it can be the inability to keep up with the ever-changing digital marketplace that's the culprit. RN was no exception. Their legacy services, products, and systems were positioned to promote their business as it was, not as market identified.
I was charged with defining a holistic digital strategy to make RN a more relevant business in their vertical with a strong digital voice.
Gannon Solutions worked with RN collaboratively to analyzed analytics. A strategy was developed and reviewed by company stakeholders for alignment.
While leading RN company resources, we developed a new value proposition for b-2-b and b-2-c audiences. We rejuvenated the main marketing site to be responsive and become a portal to all 14 consumer program sites relevant content and calls-to-action. We prioritized a strong mobile experience to support the over 65% of visits searching on that channel. Finally, all efforts were supported by a go-to-market strategy with cross-channel efforts including email, online, mobile, SEO, social, and promotional campaigns.
Rewards Network is a private company. Gannon Solutions can not give finer details to the results RN has enjoyed since our engagement. However, we can tell you that they have continued to follow the strategy and tactical roadmap developed. This is a positive declaration to the success of our collaborative efforts.