PPC Specialist Contractor (eastern or central time zones)
Desired Skills & Experience:
A successful content specialist requires excellent communication and analytic skills, marketing savvy, and the ability to enjoy working independently with regular performance reporting.
Responsibilities:
- Develop SEM strategies in with oversight
- Execute SEM strategies from conception to execution through completion
- Identify areas of opportunity and inefficiency that can lead to a greater increase in KPIs (Key Performance Indicators) while maintaining budget efficiencies
- Perform daily operations of accounts and campaigns including but not limited to:
- Keyword optimizations and refinement
- Creating unique and compelling ad copy
- Familiar with creating and executing bid strategies to achieve the highest ROI
- Creating and adjusting ad extensions
- Conduct analysis to measure performance and drive strategy and discussion
- Stay up-to-date on changes to the Paid Search space
- Work with team to execute ad hoc requests as needed
- Providing reliable reporting consumable both internally and by clients
Qualifications:
- 1-3 years of experience with Google Adwords
- Understanding of paid search
- Proficiency with Microsoft Excel, PowerPoint & Word
- Quality writing and verbal communication skill is a necessity
- Passionate about SEM and digital space
- Google Adwords certified required
- Google Analytics certified required
Not required, but pluses include:
- Bing Ads certification a plus
- Install, work in, and leverage the following tools:
- Google Tage Manager
- Google Data Studio
- Google /. Bing Webmaster Tools
- Google My Business
- Social Media Ad Managers
- Other analytics tools such as DoubleClick, SEM Rush, Ahrefs, Heat Mapping Software, Etc.
- Knowledge and experience with programmatic
- Knowledge of SEO is a plus
Compensation:
Effective hours will be negotiated prior to work beginning at a rate commensurate to the contractor’s level of experience and the engagement requirements. Negotiable
About the Company:
Gannon Solutions is a Cleveland-based company meant to collaborate with our partners to deliver a new, profitable digital voice.
Gannon Solutions is more than a digital agency and more than a consultancy. We believe it takes a partnership to succeed in today’s digital space. We are here to develop those relationships to achieve success for all involved. We see success reflected through the success of our partners.
