Desired Skills & Experience:
A successful SEO specialist requires excellent communication and analytic skills, marketing savvy, and the ability to enjoy working independently with regular performance reporting.
- Research, strategize and implement search engine optimization recommendations
- Perform ongoing keyword discovery, expansion, and optimization
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Report findings in a way that allows development teams to ensure SEO best practices are properly implemented on newly developed code
- Report findings in a way that allows editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
- Optimize copy and landing pages for search engine marketing
- Proven SEO experience
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Expert knowledge of SEM Rush and related tools
- Up-to-date with the latest trends and best practices in SEO and SEM
Not required, but pluses included:
- SEM experience managing PPC campaigns across Google, Yahoo, and Bing
- Experience with bid management tools (e.g., DoubleClick, Marin, Kenshoo, Search Ignite)
- BS/MS degree in a quantitative, test-driven field
Effective hours will be negotiated prior to work, beginning at a rate commensurate to the contractor’s level of experience and the engagement requirements. Negotiable.
About the Company:
Gannon Solutions is a Cleveland-based company meant to collaborate with our partners to deliver a new, profitable digital voice.
Gannon Solutions is more than a digital agency and more than a consultancy. We believe it takes a partnership to succeed in today’s digital space. We are here to develop those relationships to achieve success for all involved. We see success reflected through the success of our partners.